Ad plugs safety with a smile
The Red Cross has launched a cheeky reminder of the importance of proper first aid training and facilities at work.
The short internet video depicts Bill, an average worker with a pressing workplace grievance; he as a paperclip lodged in his eye. The ensuing series of events shows the catastrophic flow-on effects of a simple lack of first aid knowledge in the workplace.
According to statistics from Safe Work Australia; 2,000 Australian workers die and 640,000 report a work-related injury or illness every year, costing the economy $60.6 billion
The new advertisement could signal a growing trend of using humour to promote safety. Melbourne Transport authorities have recently won several awards for their similarly-themed “Fun Ways to Die” campaign promoting safety on trains.
Rebecca Buonsanto from the Red Cross College says: “Unfortunately First Aid and workplace safety is a fundamental element that is often overlooked in business. We have created an entertaining clip to push the important First Aid message, giving people a bit of a laugh at the same time.”
The hilarious new advertisement and some important safety information are available from the Red Cross College.