Cycle safety advocates are looking to re-launch a sticker scheme after the death of a cyclist in Melbourne.

Twenty-five-year-old Alberto Paulon was hit by a truck in the Melbourne suburb of Brunswick after he was knocked off his bicycle by a car door.

His death has renewed interest in the Look Before Opening campaign, which until recently saw thousands of stickers given out to taxi drivers and other road users.

The stickers featured a line drawing of a bicycle and a simple message to look out. They were designed to be placed in the bottom corner of a car door window, reminding the passenger to be aware before opening their door.

The free sticker campaign has been on hiatus since it ran out of money, hit by unexpected interest.

Look Before Opening was an initiative by digital consultancy ‘24’, it was set up as a free mail order service, sending out tens of thousands of the free stickers before the cost of printing and posting became too much.

The group is now looking for new partners to relaunch the campaign in a sustainable manner, and plans to approach the local offices of the ride-sharing service Uber, among others.

Meanwhile, Melbourne’s local governments are spreading the cycle safety message in the wake of Mr Paulon’s death, placing electronic signs on busy roads displaying the messages “Car Doors Hurt Cyclists” and “Look Then Open Your Door”.